I am not the type to fall for most marketing campaigns. As a stubborn old fart, I tend to like what I like and not react much to advertisements. There have been a couple exceptions however and one is the Canadian Club "Damn Right your Dad Drank It" campaign.
This marketing campaign uses photo submissions from customers, all of 60's and 70's vintage photos, presumably of customers fathers. What I really like about the campaign is how it is intended to get customers nostalgic about their fathers, and perhaps to allude to the "good 'ol days" when men were men and drank their damn whiskey. Here are some of the past themes:
So you can imagine my happiness to see a contest launched in Facebook by Canadian Club to submit new photos, under a new them, Your Dad Hasn't Told You Everything. Now if there are two things I now a bit about, it's Canadian Whiskey and the fact that my father has had a coloured past. I immediately pictured myself digging up some old treasures and winning the competition without much challenge.
Well, the only problem is that the contest is only available to US residents. I guess I understand that they are probably trying to strengthen their brand in the US, and there may be rules and regulations about these types of contests, but you would think that considering their brand name, they would make the extra effort to create a contest for their Canadian customers.
Canadian Club is still brewed in Canada at the famous Hiram Walker & Sons Distillery in Windsor, Ontario. As a side not, in my research for this very insightful blog post, I learned the difference between Canadian Whiskey and American Whiskey. There is actually a LAW that dictates how long Canadian Whiskey must be aged.
And finally, what does it say about me that my longest blog post ever is about whiskey?